OC&C Strategy Consultants & Juniper Research predict that voice assistants industry will grow up to 40-80Bn by 2023 from 2Bn now. Below are 7 reasons why ? Plus 5 challenges it comes with!
💥 It is faster. We can speak faster than we can type
💥 It is frictionless
💥 It can convert leads to sales
💥 You can shop as you drive or do other things
💥 It improves customer engagement in-store and converts browsers to sales
💥 It improves customer experiences
However, it does not come without challenges:
✴ Data ownership is a big one as you give access to ALL your data
✴ Сomission. There is no such thing as free lunch
✴ It creates competition for anyone who is in the retail business against the giant - AMAZON
✴ Browsing and discovering possibilities is quite challenging
✴ You need to know the brand to look for it
Bottomline. Smart speakers are the fastest-growing consumer technology since the smartphones.
It can transform the shopping experiences. Drive service sales up by integrating voice interface with business systems and technology infrastructure.