OC&C Strategy Consultants & Juniper Research predict that voice assistants industry will grow up to 40-80Bn by 2023 from 2Bn now. Below are 7 reasons why ? Plus 5 challenges it comes with!
π₯ It is faster. We can speak faster than we can type
π₯ It is frictionless
π₯ It can convert leads to sales
π₯ You can shop as you drive or do other things
π₯ It improves customer engagement in-store and converts browsers to sales
π₯ It improves customer experiences
However, it does not come without challenges:
β΄ Data ownership is a big one as you give access to ALL your data
β΄ Π‘omission. There is no such thing as free lunch
β΄ It creates competition for anyone who is in the retail business against the giant - AMAZON
β΄ Browsing and discovering possibilities is quite challenging
β΄ You need to know the brand to look for it
Bottomline. Smartspeakers are the fastest-growing consumer technology since the smartphones.
It can transform the shopping experiences. Drive service sales up by integrating voice interface with business systems and technology infrastructure.
