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OC&C Strategy Consultants & Juniper Research predict that voice assistants industry will grow up to 40-80Bn by 2023 from 2Bn now. Below are 7 reasons why ? Plus 5 challenges it comes with!


💥 It is faster. We can speak faster than we can type


💥 It is frictionless


💥 It can convert leads to sales


💥 You can shop as you drive or do other things


💥 It improves customer engagement in-store and converts browsers to sales


💥 It improves customer experiences


However, it does not come without challenges:


✴ Data ownership is a big one as you give access to ALL your data


✴ Сomission. There is no such thing as free lunch


✴ It creates competition for anyone who is in the retail business against the giant - AMAZON


✴ Browsing and discovering possibilities is quite challenging


✴ You need to know the brand to look for it


Bottomline. Smartspeakers are the fastest-growing consumer technology since the smartphones.


It can transform the shopping experiences. Drive service sales up by integrating voice interface with business systems and technology infrastructure.


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